In Perpetuity
Risk Level: HighA legal phrase meaning "forever". If you sign rights "in perpetuity", the brand owns your content until the end of time.
Why it matters for Creators
This is the #1 red flag for creators. It means the brand can use your face in ads 50 years from now without paying you another cent. Always negotiate a fixed term (e.g., 12 or 24 months).
Don't sign what you don't understand.
RightsGuard scans your contracts for terms like "In Perpetuity" instantly, protecting your rights and your revenue.
Scan My Contract Free